Inbound marketing refers to the online marketing techniques used to bring people to your website or in your case, to your healthcare practice. If your practice needs to find some new patients, you should consider using some inbound marketing strategies. If you are in crowded cities such as London, New York, Hong Kong, or other major metropolitan areas, this practice will be even more important.
Using inbound marketing is critical because people are likely to look up their symptoms when they are encountering a health problem. You need to create content that explains what these symptoms could mean and encourage people to schedule a consultation if the symptoms seem severe enough. You can, for instance, write some blog posts to discuss the conditions you usually treat or even create some videos to talk about symptoms your patients are likely to experience.
Creating this type of content is a good way to make potential patients realize that they might need to see a healthcare professional, such as an eye surgeon. This content is also a good way to become a trusted authority in your field. Someone who looks up their symptoms and finds that there is nothing to worry about after reading the helpful content you created will be more likely to remember your practice when they need to see a healthcare professional at some point in the future.
You also need to develop a significant presence in online directories, but it is important to choose the right ones. There are many different directories that list healthcare practitioners and practices but a lot of people do not take the time to contact these lists to update their listings or to add more information. You need to make sure that the information listed is correct and add as much information as possible since the most comprehensive listings will get more attention. Getting something like your treatment + your location is ideal. “Laser Eye Surgery London” or “Plastic Surgery New York” would be prime examples. We’re linking out to a doctor that we know from the London area, David Gartry. He can thank us later!
Use these simple inbound marketing techniques to get started and ask yourself which other strategies you could use to develop your online presence. You could, for instance, think about creating social media pages to stay in touch with your current patients!