Category Archives: seo

Leverage SEO for Ecommerce: What You Need to Know

When it comes to running a successful online business, it’s important to understand what your end game is. While many businesses just need to get attention and a phone call, when you’re actually looking for sales straight through the online storefront then that’s a level of e-commerce that demands some serious work. While many people have tried pay per click (PPC) advertising and social media blitzes, and while those can work, they don’t compare to the power and long-term benefit that a great SEO campaign can bring to the table.  If you can’t do it yourself, a good SEO company such as SearchTides can set things up for you.


The first step in learning how to leverage SEO for e-commerce is understanding the benefits. When it comes to searches online, over 98% of searches end on the first page. The person searching isn’t even going to look at second-page results. In addition to that, being in the top 5 spots is a huge deal, and the top 3 are a gold mine that gets clicks from nearly 90% of all search traffic.

This means if a good SEO campaign can get your website to one of those spots, you will have the majority of people looking for keywords related to your store will find you month after month. This flood of natural traffic brings in qualified leads, the key is to focus your SEO on “buyer based” or “buyer inclined” keywords as opposed to just general information keywords. Rank for these, and you will be able to leverage SEO for e-commerce and enjoy the profits that come with it.

In Conclusion
When you leverage good SEO practices for e-commerce, you’ll be amazed at the results you can get once the online campaign takes off. Even better, SEO can be used with other forms of paid advertising and paid to market in order to give your business the full benefit.

Why search engine optimization for healthcare providers is on the rise again

a phoenix rising from the ashes

The heated debate on whether SEO is still alive has elicited mixed reactions from Internet marketers and various professionals across industries. However, SEO experts insist that SEO is far from dead. In fact, today people think of it more of a branding strategy than a marketing tactic. The truth is that search engine optimization is far from dead, as many companies, including well-established ones, are developing a renewed commitment to focusing on building solid, search-engine friendly, and search engine optimized web infrastructure, with the engine’s constant commitment to enhancing their algorithms from time to time. Below are some of the reasons why SEO is becoming popular for businesses to invest in again.

To begin with, the techniques applied in improving SEO still work. While data on organic traffic from Google itself was generated only recently, the techniques employed remain sound. Numerous post-Hummingbird case studies can verify this fact.

This Internet marketing technique has no sign of stopping any time soon. SEO is always improving its strategies to help attract web traffic. In addition, this technique is cost effective, at least compared to other forms of internet marketing. While PPC (pay-per-click) may drive more traffic and revenue, and social media plays an important role for your image, organic SEO remains a foundation for your online presence.

Today, virtually everyone searches for a product or service online before making the buy decision. However, this number is expected to increase. Without SEO, it would become difficult for visitors to find your business, but they may easily locate your competitors. In fact, traffic delivered to mobile gadgets is expected to be more than to desktop devices. The explosive mobile usage is also expected to give rise to other SEO-effective techniques. Lastly, lacking a healthy content profile can be damaging, as social media – which hardly existed some years back – are given more importance today, and they impact rankings.

Some industries benefit more than others from SEO. Traditionally, businesses with customers and clients who spend a large amount of money per order are good candidates.

Law and healthcare are two industries that fit this criteria.

It is argued that SEO is even more valuable than the other option of appearing on the top of the search results page: Google Adwords. Here is a video that describes the differences between Google Adwords and the organic search results: