When it comes to running a successful online business, it’s important to understand what your end game is. While many businesses just need to get attention and a phone call, when you’re actually looking for sales straight through the online storefront then that’s a level of e-commerce that demands some serious work. While many people have tried pay per click (PPC) advertising and social media blitzes, and while those can work, they don’t compare to the power and long-term benefit that a great SEO campaign can bring to the table. If you can’t do it yourself, a good SEO company such as SearchTides can set things up for you.
The first step in learning how to leverage SEO for e-commerce is understanding the benefits. When it comes to searches online, over 98% of searches end on the first page. The person searching isn’t even going to look at second-page results. In addition to that, being in the top 5 spots is a huge deal, and the top 3 are a gold mine that gets clicks from nearly 90% of all search traffic.
This means if a good SEO campaign can get your website to one of those spots, you will have the majority of people looking for keywords related to your store will find you month after month. This flood of natural traffic brings in qualified leads, the key is to focus your SEO on “buyer based” or “buyer inclined” keywords as opposed to just general information keywords. Rank for these, and you will be able to leverage SEO for e-commerce and enjoy the profits that come with it.
When you leverage good SEO practices for e-commerce, you’ll be amazed at the results you can get once the online campaign takes off. Even better, SEO can be used with other forms of paid advertising and paid to market in order to give your business the full benefit.