The heated debate on whether SEO is still alive has elicited mixed reactions from Internet marketers and various professionals across industries. However, SEO experts insist that SEO is far from dead. In fact, today people think of it more of a branding strategy than a marketing tactic. The truth is that search engine optimization is far from dead, as many companies, including well-established ones, are developing a renewed commitment to focusing on building solid, search-engine friendly, and search engine optimized web infrastructure, with the engine’s constant commitment to enhancing their algorithms from time to time. Below are some of the reasons why SEO is becoming popular for businesses to invest in again.
To begin with, the techniques applied in improving SEO still work. While data on organic traffic from Google itself was generated only recently, the techniques employed remain sound. Numerous post-Hummingbird case studies can verify this fact.
This Internet marketing technique has no sign of stopping any time soon. SEO is always improving its strategies to help attract web traffic. In addition, this technique is cost effective, at least compared to other forms of internet marketing. While PPC (pay-per-click) may drive more traffic and revenue, and social media plays an important role for your image, organic SEO remains a foundation for your online presence.
Today, virtually everyone searches for a product or service online before making the buy decision. However, this number is expected to increase. Without SEO, it would become difficult for visitors to find your business, but they may easily locate your competitors. In fact, traffic delivered to mobile gadgets is expected to be more than to desktop devices. The explosive mobile usage is also expected to give rise to other SEO-effective techniques. Lastly, lacking a healthy content profile can be damaging, as social media – which hardly existed some years back – are given more importance today, and they impact rankings.
Some industries benefit more than others from SEO. Traditionally, businesses with customers and clients who spend a large amount of money per order are good candidates.
Law and healthcare are two industries that fit this criteria.
It is argued that SEO is even more valuable than the other option of appearing on the top of the search results page: Google Adwords. Here is a video that describes the differences between Google Adwords and the organic search results: